While word of mouth and social media can do a lot to build an audience, it can be difficult to get the message out about your show because search engines can't index audio content. As many podcasters know, one of the toughest struggles in producing a podcast is getting found by new viewers. This service makes it more convenient than ever to listen to podcasts and cut down on the number of apps someone might need in order to consume their favorite content.Īt the same time, Spotify also made an effort to help listener discover new podcasts and radio shows by categorizing podcasts by genre. By organizing podcasts into a separate tab from music within the platform, Spotify helped to bring more awareness that your favorite podcasts, along with a plethora of new shows, are available within the music app many podcast listeners are already using. In 2019, however, Spotify saw the massive popularity of podcasts was only continuing to grow, and therefore, the team decided to restructure the way podcasts are available on the app in order to give the segment a stronger focus. While Spotify first began supporting podcasts and other non-music content back in 2015, this content was just a small piece of the pie on the streaming service until early last year. How Spotify Makes Podcasts More Accessible So what does Spotify's increased focus on podcasts mean for the industry? In this post, we'll discuss how Spotify is contributing to the current podcast boom and making audio content more valuable for brands and audiences alike. After significantly ramping up its podcast platform and offerings in early 2019, the music streaming giant Spotify has made it easier than ever to publish and listen to podcasts, both big and small. Despite its slow start, however, episodic audio content is absolutely booming today, largely thanks to improvements in mobile technology and out culture's appetite to consume content on the go. Back when they were first introduced in the early 2000s, podcasts were few and far between.
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